BCCI Ends ₹358 Crore Jersey Deal with Dream11: New Sponsor Hunt Ahead of Asia Cup 2025
The Board of Control for Cricket in India (BCCI) has officially ended its ₹358 crore jersey sponsorship deal with Dream11, BCCI Ends Dream11 Deal effective immediately. This decision comes after new government regulations banning real-money gaming companies from advertising and sponsoring sports teams.
Why Did BCCI Ends Dream11 Deal?
Dream11 signed a three-year contract in 2023, set to run until March 2026. However, the Promotion and Regulation of Online Gaming Bill, 2025, prohibits sponsorship and advertisements from real-money gaming platforms.
As a result, the BCCI and Dream11 had to part ways, bringing an abrupt end to one of Indian cricket’s most lucrative sponsorships.
Impact on Asia Cup 2025: BCCI Seeks New Jersey Sponsor
With the Asia Cup 2025 scheduled in the UAE from September 9 to 28, the BCCI is now racing against time to secure a new lead jersey sponsor for Team India.
The process involves:
- Inviting bids from brands
- Reviewing sponsorship proposals
- Finalizing a deal before the Asia Cup 2025 kicks off
However, industry insiders suggest that the selection process may not be completed before the tournament begins.
What’s Next for Team India Jerseys?
- Dream11 branding will be removed from all official team kits.
- Merchandise and fan jerseys will undergo rebranding.
- Retail and marketing channels will face temporary disruptions during the transition.
BCCI remains confident of attracting top global brands, given Team India’s unparalleled sponsorship value.
Impact on the Indian Cricket Sponsorship Market
The BCCI Ends Dream11 Deal highlights a major shakeup in India’s cricket advertising ecosystem. With real-money gaming sponsorships banned, broadcasters and marketing agencies will need alternative revenue strategies, especially for upcoming marquee tournaments like the Asia Cup 2025 and the ICC Champions Trophy 2025.
Key Takeaways:
- Dream11’s ₹358 crore jersey sponsorship deal with the BCCI ends prematurely.
- New government law bans real-money gaming sponsorship in sports.
- BCCI is actively scouting for a new sponsor ahead of the Asia Cup 2025.
- A shift in cricket’s advertising and sponsorship dynamics is underway.
Stay Tuned for Updates
As BCCI ends Dream11 Deal, the board gears up for the Asia Cup 2025; a new sponsor announcement is expected soon. Will it be a tech giant, an FMCG brand, or an e-commerce leader? For more information on this, visit the official BCCI website.
Bookmark this page for live updates on BCCI’s new jersey sponsorship deal and all the latest news on the Asia Cup 2025.
Related Post: Asia Cup 2025: Team India Squad Announced
Tags: BCCI Dream11 Deal Ended, Jersey Sponsorship, Asia Cup 2025, New Sponsor BCCI, India Cricket Sponsor News, Cricket Business, Fantasy Gaming Ban, BCCI Ends Dream11 Deal
